Li Chener

Marketing intern  Industry Analysis and Consumer Insights: Collected and analyzed market data to identify stock market trends and detect anomalies. Produced four detailed analysis reports using bar charts and curves in PowerPoint, resulting in a 26.7% increase in work efficiency.  Customer Relations: Assisted clients with consultations and account openings for over 40 individuals. Provided comprehensive information on various investment products and services, demonstrating expertise in securities markets, fund investment theory, and operational processes.  Marketing and Publicity: Conducted impactful on-site promotional activities, addressing customer pain points to drive sales. Achieved a total fund investment of 365,000 yuan in one month and earned the title of Monthly Sales Champion.

 Market Research and Data Analysis: Supported the manager in gathering market information, analyzing the financial health of client companies, and assessing customer demand trends. Provided critical data support for the bank's strategic decision-making.  Client Relationship Management: Expanded marketing channels and guided over 40 merchants and individuals in understanding the bank's financial products. Engaged in relationship maintenance, follow-up visits, and sales contract negotiations with potential clients.  Customer Service: Assisted with daily business operations, including handling customer inquiries, account maintenance, transaction processing, and providing general support to clients.

 Marketing Strategy Development: Conducted market research to gather insights on customer needs, preferences, and competitor activities. Launched the "Student Summer Activities" campaign, resulting in a 25% increase in monthly sales compared to the previous year.  Data Analysis: Prepared retail analysis reports and utilized SQL to organize datasets. Analyzed sales volume, repurchase rates, and brand performance. Evaluated new product sales and customer profiles, assessed the effectiveness of various promotional mechanisms and member discounts, and provided recommendations for new product promotions for Mobile.  Marketing Support: Assisted in creating marketing materials, including social media content and advertising copy. Managed product exposure, achieving over 2,000 posts.  Feedback Analysis: Managed broadband and data service inquiries, collected feedback from over 30 customers, and reduced the customer complaint rate by 50%.

 Market Data Analysis: Monitored daily data indices to assess online product performance. Identified and addressed after-sales issues, detected data anomalies and risks, and adjusted brand positioning and promotional activities accordingly. Analyzed competitor pricing and adjusted internal pricing strategies to maintain a competitive edge, achieving marketing target reach within the month.  Content Management: Managed the company’s overseas social media presence on platforms including Facebook, Instagram, and WhatsApp. Authored over 40 pieces of copy, reaching an audience of more than 800 people.  Customer Inquiry Response: Engaged with international customers in English through online communication. Addressed inquiries based on market knowledge and facilitated over 25 transactions.and promote transaction 25 +.