cherrytcy2000

• Responsible for maintaining the accounts’ social retainer (including creating, punlishing and boosting of social posts by use Meta Business Suite, copywriting, and preparation of social monthly reports) • Communicated with the clients for daily operation and campaigns. The scope of clients include, retail, finance, sports, education, manufacturing, and arts (e.g. Crocs, BC shop, HKREP, and ESF Discovery College) • Supported clients, such as ZOAM Intl. and Wisdom Motor, for press relase distribution • Prepared keyword proposal for ESF Discovery College • Monitor expenses and allocate budget for client’s SEM campaign • Supported in McDonald’s x Crocs Giveaway Campaign, which increase followers by 3.2%, and post likes by 4141.6%

• Responsible for HSBC Social Retainer (including publishing of social posts on Instagram, Facebook and Youtube, analysis on social posts and preparation of social monthly report) • Supported in HSBC Millienials Activation Campaign (including brainstroming of creative ideas related to esports, copywriting, contacting KOL for cooperation) , which gained an total engagement rate of over 50% for HSBC One & Digital team’s social engagemnt game post on both Instagram and Facebook •Responsible for HKIA Social Retainer (Instagram and Facebook) •Account servicing (communicated with clients for daily social media platform operation and campaign development)

• Social media marketing with focuses on people and place (followers increased by 10%, and engagement rate increased by an average of 5%) • Digitalization of marketing materials (including the production of posters and videos) • Analysis on LinkedIn followers, posts and competitors

• Prepared content writing for social media posts • Conducted research on crypto market and competitors to generate insight and prepared summaries with Excel / PowerPoint • Communicated with media companies/ agencies for press release distribution • Prepared promotional materials for ACGHK event