M0652887

• Led project development and visual rebranding for the Dunhuang Internship Program, including photo retouching and web story updates, significantly enhancing project visibility and engagement. • Designed educational promotional materials and optimized digital content for academic projects, enhancing visual quality and reducing production costs by 15% • Collaborated effectively with the marketing team to produce over 10 campaign materials, achieving a 35% higher click-through rate than industry standards. Demonstrated strong teamwork and interpersonal skills while working under tight deadlines.

• Conducted 30+ docent tours for international visitors, explaining artworks in English and Mandarin. • Managed WeChat/Rednote/Social Media inquiries, achieving an 80% client satisfaction rate. Demonstrated strong interpersonal skills and ability to work independently and under pressure. • Conducted engaging and informative art tours, fostering meaningful connections between visitors and artworks.

• Developed and managed official website and social media platforms using CMS, streamlined booking processes, and engaged with an audience of over 1000 followers. • Served as a key liaison between the team and clients, ensuring prompt and professional responses to inquiries via email, phone, WhatsApp, and social media platforms.