Digital Marketing Executive (Digital Zoo Limited)

Description

• Conduct research on keywords and trends to optimize both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies.
• Analyze data and metrics to evaluate campaign performance and make data-driven decisions to improve results.
• Develop and implement strategies to improve click-through rates and conversion rates.
• Work with internal teams, including the Content Team and Account Management Team, to develop and execute successful campaigns.
• Provide reports on campaign performance and communicate insights and recommendations to stakeholders.
• Stay up to date with industry trends and best practices to identify new opportunities for growth and optimization.

Requirement

• University graduate, preferably in Digital Marketing or a related field
• Quick learner, curious and passionate about learnings and SEO/Digital Marketing
• Good command of spoken and written Chinese and English
• Self-motivated, organized and good time management skills