Graduate Trainee (GroupM Communications Hong Kong Limited)

Media Planning, Strategy and Buying, New Media Marketing
May 20, 2024
Full Time
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Job Description

Description

The Learning Journey

Months 1-4: Building Foundations

Your journey begins with an in-depth exploration of the fundamentals of digital platforms and the media landscape. Through a mix of e-learning, classroom sessions, and on-the-job training, you’ll develop proficiency in:

  • Paid Social: Meta Business Manager and LinkedIn Campaign Manager
  • Paid Search: Google Ads, Bing Ads, and Apple Search Ad
  • Display/Programmatic: Google Ads Display and Video
  • Ad Tracking: Campaign Manager 360
  • Efficiency Tools: Excel, Google Ads Editor, Bing Ads Editor

You’ll also gain practical experience by assisting with campaign activation and data reporting.

Months 5-10: Taking the Helm

As your skills grow, you’ll take on more responsibility by running and managing live biddable digital campaigns. You’ll delve into media performance evaluation, turning raw data into actionable insights. You’ll also learn about our agency’s planning framework and develop your own activation strategies.

Months 11-12: Achieving Mastery

In the final stage of the program, you’ll continue managing live campaigns while preparing for advanced certifications like Google Ads and Meta Blueprint. This period is all about refining your skills and proving your expertise.

Benefits & Opportunities

  • Mentorship from experienced professionals
  • Hands-on experience with cutting-edge technologies like A.I. and Enhanced Conversion
  • Exposure to a diverse range of clients, including international blue-chip brands
  • Participation in industry events, workshops, and trainings run by leaders like Google and Meta
  • Participation in GroupM’s exclusive digital training program (DLTO) which is a mix of e-learning and classroom training program covering extensive content on Social, Search, Programmatic and Data Measurement
  • Opportunities to earn industry certifications

Requirement

We’re looking for passionate fresh graduates with a bachelor’s degree or equivalent from a renowned university. If you have a keen interest in digital advertising and marketing, attention to detail, numerical aptitude, strong interpersonal skills, and a collaborative spirit, we’d love to hear from you. Proficiency in reading Traditional Chinese is preferred.

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